How to build a successful brand? Define your target audience precisely : The primary goal of building your brand is to make target customers well aware of the importance of your brand and trust it, and thus your company can achieve many revenues. This is done by visualizing your “customer’s personality” and studying him well […]
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Mobile Applications
What is a Mobile Application? Mobile application programming is the process of creating and developing programs designed to run on mobile devices that run on the Android or iPhone system, and constantly developing the efficiency of these programs to achieve the goal for which they were created, using one of the programming languages. This definition […]
Pay Per Click (PPC)
What is Pay Per Click (PPC) ? Pay-per-click (PPC) advertising is an online advertising model used to drive traffic to websites, where advertisers pay the publisher only when their targeted customers click on the ad.Pay-per-click (PPC) advertising is commonly associated with top search engines but can also be implemented within high-traffic websites. Cost Per Click […]
Sponsored Ads
What are Sponsored or Paid Ads ? Paid Ads are one of the e-marketing strategies based on paid advertising, in which companies provide an advertising offer to users to increase visits and attract more customers. Steps to Create a Paid Advertisement : Have an Online Payment Method : To create an advertising campaign, you must […]
Artificial Intelligence in Web Design
Uses of Artificial Intelligence in Web Design : The uses of artificial intelligence (AI) in web design have become significant and beneficial in various areas such as coding, testing, and security: Coding : AI can be used to create code for websites and web applications using natural language processing. This can save web developers a […]
E-Marketing
What is E-Marketing? Electronic marketing is the process of using the internet and digital technologies to create, distribute, and promote content related to your product or service. The goal of e-marketing is to increase brand awareness, attract website visits, and convert visitors into customers. There are several successful E-marketing strategies that companies can use to […]
Search Engine Marketing (SEM)
Basic steps of search engine marketing: – Goal Setting : Define your main marketing objectives and what you want to achieve through your search engine marketing campaign. – Keyword Research : Conduct a comprehensive search for keywords related to your products or services, then identify the words that the target audience is searching for and […]
E-Commerce
What are The Types of E-Commerce ? E-Commerce is not only transactions between the supplier and the customer, but it involves more than that, including : E-Commerce Between Companies and each other (B2B) This type of commerce includes all electronic transactions of goods or services that take place between companies. Business-to-Consumer (B2C) In which electronic […]
The Importance of Designs For a Brand
The Importance of Designs for a Brand : Design plays a crucial role in a brand’s marketing strategy, encompassing elements such as logo, colors, fonts, and symbols. These elements represent the brand’s identity and contribute to its differentiation from competitors. Important aspects of brand design: Logo : + The logo is an essential element […]
Search Engine Optimization (SEO)
Why is search engine optimization ( SEO ) important? Lies in the fact that over 90% of users search for a brand online before purchasing its products or services. Therefore, it is essential to ensure your appearance in the first result when they search for your brand, products, or related information, to stay ahead of […]