How to build a successful brand? Define your target audience precisely : The primary goal of building your brand is to make target customers well aware of the importance of your brand and trust it, and thus your company can achieve many revenues. This is done by visualizing your “customer’s personality” and studying him well […]
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Mobile Applications
What is a Mobile Application? Mobile application programming is the process of creating and developing programs designed to run on mobile devices that run on the Android or iPhone system, and constantly developing the efficiency of these programs to achieve the goal for which they were created, using one of the programming languages. This definition […]
Pay Per Click (PPC)
What is Pay Per Click (PPC) ? Pay-per-click (PPC) advertising is an online advertising model used to drive traffic to websites, where advertisers pay the publisher only when their targeted customers click on the ad.Pay-per-click (PPC) advertising is commonly associated with top search engines but can also be implemented within high-traffic websites. Cost Per Click […]
Sponsored Ads
What are Sponsored or Paid Ads ? Paid Ads are one of the e-marketing strategies based on paid advertising, in which companies provide an advertising offer to users to increase visits and attract more customers. Steps to Create a Paid Advertisement : Have an Online Payment Method : To create an advertising campaign, you must […]
Artificial Intelligence in Web Design
Uses of Artificial Intelligence in Web Design : The uses of artificial intelligence (AI) in web design have become significant and beneficial in various areas such as coding, testing, and security: Coding : AI can be used to create code for websites and web applications using natural language processing. This can save web developers a […]
E-Marketing
What is E-Marketing? Electronic marketing is the process of using the internet and digital technologies to create, distribute, and promote content related to your product or service. The goal of e-marketing is to increase brand awareness, attract website visits, and convert visitors into customers. There are several successful E-marketing strategies that companies can use to […]
Search Engine Marketing (SEM)
Basic steps of search engine marketing: – Goal Setting : Define your main marketing objectives and what you want to achieve through your search engine marketing campaign. – Keyword Research : Conduct a comprehensive search for keywords related to your products or services, then identify the words that the target audience is searching for and […]
E-Commerce
What are The Types of E-Commerce ? E-Commerce is not only transactions between the supplier and the customer, but it involves more than that, including : E-Commerce Between Companies and each other (B2B) This type of commerce includes all electronic transactions of goods or services that take place between companies. Business-to-Consumer (B2C) In which electronic […]
Content Marketing
How with a piece of content can you turn your audience into loyal customers? In currently characterized by the diversity of digital marketing channels and the abundance of competitors in all fields. Therefore, providing engaging content has become crucial for the success of a brand, as it enables them to attract and capture the audience’s […]
Methods and Techniques for Marketing on Social Media Platforms
Social media platforms have evolved from being just a means of communication between friends and family to becoming powerful tools for marketing and brand building.Let’s take a look at each platform and how to effectively market on them: Facebook Relies heavily on written content as its foundation, making content more important than images on the […]