What is Pay Per Click (PPC) ?
Pay-per-click (PPC) advertising is an online advertising model used to drive traffic to websites, where advertisers pay the publisher only when their targeted customers click on the ad.
Pay-per-click (PPC) advertising is commonly associated with top search engines but can also be implemented within high-traffic websites.
Cost Per Click (CPC) :
Is the cost per click that is set when creating a pay-per-click ad in search engines.
CPC is used to determine the costs of displaying users’ ads on search engines.
Google Ads, the advertising platform of Google, is one of the most important advertising platforms that offers pay-per-click (PPC) ads.
Simplified Explanation of How PPC Ads Work : As a brand owner or advertiser, you set a budget on the Google platform to run your ads on its search engine. You only pay when your ad is shown to targeted customers who are searching using the specific keywords you have built your advertising campaign around.
How to Reduce the Cost Per Click in Google Ads :
1- Research relevant keywords :
Use keyword research tools to analyze search volume, competition, and expected cost per click for each keyword.
2- Target low competition and relevant keywords :
Once you find a set of relevant keywords, try to select low-competition keywords with good search volume, as it will be easier to rank prominently in search results.
3- Avoid highly competitive and common keywords :
While common keywords may bring more traffic, they often have higher competition and cost per click. Instead, focus on more specific keywords that are suitable for your target audience.
4- Optimize ads to improve click-through rates :
+ Concise and persuasive ad descriptions.
+ Regularly update your ads to keep them fresh and engaging.
5- Improve the landing page experience :
+ Optimize page speed to ensure fast loading times.
+ Provide high-value and relevant content on the landing page.
+ Encourage visitors to take a specific action after reading the content.
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