What are Sponsored or Paid Ads ?
Paid Ads are one of the e-marketing strategies based on paid advertising, in which companies provide an advertising offer to users to increase visits and attract more customers.
Steps to Create a Paid Advertisement :
Have an Online Payment Method :
To create an advertising campaign, you must have an online payment method through which you can cover the cost of your paid advertisements. The best way is to have a credit card (make sure the card supports online payments).
Define the Goals of the Advertising Campaign :
In most cases, the primary objective of a paid advertisement is to achieve profitability, either directly or indirectly.
Here are some of the key and popular goals for creating a paid advertisement :
+ Get visitors to your website or blog.
+ Get more sales for your own product, or for products you market as an affiliate.
+ Advertise your business to get more customers.
+ Get more views for a video.
+ Get more downloads for your app.
+ Get more followers for your Facebook page.
+ Get more interaction on one of the posts on your page.
Determine geographical location, age, gender and languages :
Specify the country or countries you want to target (you can also target specific cities), then specify the minimum and maximum age of your target audience, then the gender, whether men, women, or all, and finally specify the target language.
Detailed Targeting :
In it you can specify specific interests or sectors, and you can also exclude interests or sectors.
Save the audience :
“You can save this audience to target in another sponsored ad”.
Four Common Mistakes in Sponsored Advertising, Do not Make Them :
1. Not specifying the goal of the advertising campaign :
Regardless of the goals you want to achieve through sponsored ads, make sure that your goals are compatible with the advertising campaigns you have conducted, so you must :
+ Design an attractive advertisement that prompts the audience to interact with you and communicate in order to purchase.
+ Choose the most topical and relevant ad for the campaign.
2. Targeting the wrong customer segment :
To determine the right audience, you’ll need to follow these techniques :
+ Conduct a survey for your followers where you can learn more about their interests, age groups, and a lot of other information that will help you filter them and target the most important groups.
+ Draw your customer’s personality in terms of (age – nationality – gender – place of importance – interests – what he is looking for in your product). This will give you successful results for your advertising campaign.
3. Do not target very large or small audiences in the advertising management panel :
If you choose the type of audience you want to target with sponsored ads, you’ll see how many people you can reach. What you should pay attention to when choosing numbers from the target groups is to stay away from very large or very few numbers.
It is better to choose an average reach, and to make sure how correct your choice is, you need to see the “Possible reach”. When choosing audience numbers, a very important question must be answered. Will it be a large number of target groups?
Are these large numbers really interested in your services and products? If your answer is no, it allows you to narrow your numbers with audience customization options that relate to your common interests and characteristics.
4. If you use poor quality images in your ad :
Pictures make a huge difference in effectiveness, up to 90%. Therefore, if you do not pay attention to choosing a suitable high-quality image, your ad is a waste of time. In fact, the image is the first thing that draws customers’ attention to ads, and is a key factor when deciding whether to click on an ad to watch it or simply ignore it.
Therefore, the image is one of the elements that gives the most power to the advertisement. Therefore, you need to consider the following criteria when choosing :
+ Choose light-colored photos instead of dark ones, as they attract attention and are clearer.
+ Choose distinctive designs that make the audience see and watch the ads.
+ Use images that relate directly to the ad content.
It is better to use exclusive photos of yourself and your business instead of photos published on the Internet.
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