What is a Mobile Application? Mobile application programming is the process of creating and developing programs designed to run on mobile devices that run on the Android or iPhone system, and constantly developing the efficiency of these programs to achieve the goal for which they were created, using one of the programming languages. This definition […]
Techniques
Pay Per Click (PPC)
What is Pay Per Click (PPC) ? Pay-per-click (PPC) advertising is an online advertising model used to drive traffic to websites, where advertisers pay the publisher only when their targeted customers click on the ad.Pay-per-click (PPC) advertising is commonly associated with top search engines but can also be implemented within high-traffic websites. Cost Per Click […]
Artificial Intelligence in Web Design
Uses of Artificial Intelligence in Web Design : The uses of artificial intelligence (AI) in web design have become significant and beneficial in various areas such as coding, testing, and security: Coding : AI can be used to create code for websites and web applications using natural language processing. This can save web developers a […]
Search Engine Marketing (SEM)
Basic steps of search engine marketing: – Goal Setting : Define your main marketing objectives and what you want to achieve through your search engine marketing campaign. – Keyword Research : Conduct a comprehensive search for keywords related to your products or services, then identify the words that the target audience is searching for and […]
The Importance of Designs For a Brand
The Importance of Designs for a Brand : Design plays a crucial role in a brand’s marketing strategy, encompassing elements such as logo, colors, fonts, and symbols. These elements represent the brand’s identity and contribute to its differentiation from competitors. Important aspects of brand design: Logo : + The logo is an essential element […]
Search Engine Optimization (SEO)
Why is search engine optimization ( SEO ) important? Lies in the fact that over 90% of users search for a brand online before purchasing its products or services. Therefore, it is essential to ensure your appearance in the first result when they search for your brand, products, or related information, to stay ahead of […]
Methods and Techniques for Marketing on Social Media Platforms
Social media platforms have evolved from being just a means of communication between friends and family to becoming powerful tools for marketing and brand building.Let’s take a look at each platform and how to effectively market on them: Facebook Relies heavily on written content as its foundation, making content more important than images on the […]